Director of Marketing (Fixed Term)
Type – 4 days per week (32 hours per week), ideally Mon-Thu
Reports to – General Manager
Location – based at Careys Manor Hotel, a privately owned and operated 4 star hotel and Thai spa in Brockenhurst, in the heart of Hampshire’s New Forest.
We are seeking an experienced Director of Marketing to join the team at Careys Manor Hotel in Brockenhurst, Hampshire.
This is a fixed term maternity cover role expected to start early April 2026 for 4 days per week (32 hours), ideally Monday to Thursday. Office based with occasional remote working to support flexibility.
We’re looking for a strategic yet hands-on Marketing Director to bring our brand to life and lead the delivery of all marketing, branding, and promotional activity at Careys Manor Hotel & SenSpa. This role blends big-picture thinking with day-to-day action. You’ll oversee key channels including PPC, SEO, PR, and web partners, while playing an influential role in shaping strategy as part of our senior leadership team.
Varied, fast-paced, and impactful, this position supports every part of the business—from rooms and food & beverage to meetings, events, and spa—driving revenue, deepening customer engagement, and strengthening the Careys Manor & SenSpa brand across all touchpoints.
Heading up a team of two, you will report directly to the General Manager, whilst working alongside the senior management team within the hotel.
Key Responsibilities:
- Participate in strategic decision-making as part of the senior team
- Develop and lead a results-driven marketing strategy across all channels.
- Establish and manage the marketing budget ensuring measurable ROI
- Drive direct bookings through funnel optimisation, improved UX, conversion rate optimisation (CRO) and development of the CRM
- Manage PPC and SEO and oversee multi-channel campaigns to promote the hotel across its key market sectors
- Work with the Revenue Manager and Director of Sales to analyse competitors and identify market opportunities
- Analyse guest insights and performance data to guide marketing decisions.
- Maintain a consistent brand message
- Manage relationships with freelancers and external agencies
Our ideal candidate:
- Proven track record in results-driven marketing, preferably within hospitality, travel, or a lifestyle-led brand
- Strong working knowledge of paid media, organic search, CRM platforms, and insight-led campaign planning
- Experienced in leading complex projects while coordinating agencies, suppliers, and cross- functional teams
- Data-savvy and comfortable turning analytics into clear strategy, performance insight, and actionable reporting
- An effective communicator with excellent organisational skills and a collaborative leadership style
Benefits:
- Competitive salary
- 28 days annual leave per year (incl bank holidays)
- Complementary leisure membership of our award winning SenSpa
- Discounted dining, stays and spa retail products
- Paid day off on your birthday
- Social fund for department outings
- Friends and family discount
- Employee Assistance Programme through Hospitality Action
- Free parking on site
Careys Manor Hotel & SenSpa is located in the beautiful village of Brockenhurst, nestled between the New Forest National Park and the Solent. With 75 modern bedrooms and suites, the award-winning SenSpa and 3 onsite restaurants, we pride ourselves on our friendly team and attentive service. Situated 5 minutes’ walk from Brockenhurst village and train station, we have excellent rail links to Bournemouth, Southampton and London.
